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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands Jean-Noel Kapferer, Vincent Bastien
Publisher: Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build the Luxury Brand. Bastien Vincent, Kapferer Jean-Noël. Inside Luxury: The Growth and Future of the Luxury Goods Industry, Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing, repositioning, and targeting new and emerging markets. Brands stay offline: does it work? Marketing strategies: The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Around the world the Mackintosh raincoat has become a major player in the luxury brand market. However, marketers from Audemars Piguet and Richemont Luxury both felt e-Commerce was no threat to their brands. Note: This paper was produced as part of the author's undertaking of the International Marketing Management: A Strategic Approach module delivered by Dr Vishal Talwar in the Lent term in 2010 within his course of studying in the MSc in Management, Organisations and Likewise, companies such as LVMH are adopting various sustainability strategies and practices to embrace the emergence of a socially responsible consumer in the luxury goods market (Gonzalez, 2009). Your ads will be inserted here by. Who wants to learn more about the luxury market and how it differs from other markets I recommend the amazing book from Jean-Noël Kapferer: The Luxury Strategy, break the rules of marketing to build luxury brands. This book If you are new to this page then make sure you look for exciting offers and deals that are available on Inside Luxury: The Growth and Future of the Luxury Goods Industry and can save your money. Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. Your Price: $31.25- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands. Please go to the plugin admin page to paste your ad code. ISBN-10: 0060958200 ISBN-13: 978-0060958206.